9780470045831

Advertising For Dummies

Paperback / softback by Gary Dahl

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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PRODUCT DETAILS

Format: Paperback / softback, 336 pages Language: English
Dimension: 185 x 20 x 231mm ISBN10: 0470045833
Weight: 590g ISBN13: 9780470045831
Publication Date: 15 Dec 2006 Publisher: Wiley

ABOUT AUTHOR

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

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  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.

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