9781119691297

EMPOWERED

Hardback by Marty Cagan, Chris Jones

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” 

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. 

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. 

The book covers:

  • what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
  • recruiting and coaching the members of product teams, first to competence, and then to reach their potential
  • creating an inspiring product vision along with an insights-driven product strategy
  • translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
  • redefining the relationship of the product teams to the rest of the company
  • detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Regular price
$45.50
Sale price
$45.50
Regular price
$45.50
Sold out
Unit price
per 
Tax included. Free Shipping Islandwide.

PRODUCT DETAILS

Format: Hardback, 432 pages Language: English
Dimension: 155 x 38 x 231mm ISBN10: 111969129X
Weight: 635g ISBN13: 9781119691297
Publication Date: 13 Nov 2020 Publisher: Wiley

ABOUT AUTHOR

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love.

CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.

PRODUCT GUARANTEE

  • 1. Brand New
  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.

FAQ

Your order should be with you in 1-3 business days. At ByblyoShop, we are delighted to be able to offer FREE delivery on all orders

All prices shown on the ByblyoShop website are in Singaporean dollars. The prices shown are inclusive of GST.

The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it. We work hard to deal with your queries within 24 hours.
We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to byblyoshop@gmail.com

At this current moment, we only deliver within Singapore. However, we hope to expand this to the whole Asia region very soon.