9781119164005

Hey, Whipple, Squeeze This

Paperback / softback by Luke Sullivan, Edward Boches

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Regular price
$37.90
Sale price
$37.90
Regular price
$37.90
Sold out
Unit price
per 
Tax included. Free Shipping Islandwide.

PRODUCT DETAILS

Format: Paperback / softback, 448 pages Language: English
Dimension: 152 x 33 x 226mm ISBN10: 1119164001
Weight: 522g ISBN13: 9781119164005
Publication Date: 22 Jan 2016 Publisher: Wiley

ABOUT AUTHOR

PRODUCT GUARANTEE

  • 1. Brand New
  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.

FAQ

Your order should be with you in 1-3 business days. At ByblyoShop, we are delighted to be able to offer FREE delivery on all orders

All prices shown on the ByblyoShop website are in Singaporean dollars. The prices shown are inclusive of GST.

The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it. We work hard to deal with your queries within 24 hours.
We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to byblyoshop@gmail.com

At this current moment, we only deliver within Singapore. However, we hope to expand this to the whole Asia region very soon.