9781119129967

Hotel Pricing in a Social World

Hardback by Kelly A. McGuire, Jeannette Ho

Take control of revenue management in the new hotel economy

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices.

Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.

  • Leverage original research, case studies, and industry examples to understand the practical application of key concepts
  • Explore current market conditions that have an impact on revenue management
  • Consider how advances in data management, analytics, and data visualization can impact revenue management practices
  • Identify how revenue management can help you take advantage of market opportunities and overcome challenges

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

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PRODUCT DETAILS

Format: Hardback, 352 pages Language: English
Dimension: 155 x 36 x 231mm ISBN10: 1119129966
Weight: 544g ISBN13: 9781119129967
Publication Date: 16 Oct 2015 Publisher: Wiley

ABOUT AUTHOR

KELLY A. MCGUIRE, PHD is senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International’s Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Destination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental's companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS's Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.

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  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.

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