9781907312489

Irresistible Persuasion

Paperback / softback by Geoff Burch

"Geoff Burch is the master of persuasion"
—Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps

This book will change your life. (Is that persuasive enough?)

Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable.

Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.

Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

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PRODUCT DETAILS

Format: Paperback / softback, 256 pages Language: English
Dimension: 142 x 31 x 218mm ISBN10: 190731248X
Weight: 318g ISBN13: 9781907312489
Publication Date: 18 Jun 2010 Publisher: Wiley

ABOUT AUTHOR

Geoff Burch is the presenter of BBC TV's All Over The Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

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  • 1. Brand New
  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.

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