The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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|Format:||Multiple-component retail product, part(s) enclosed, 384 pages||Language:||English|
|Dimension:||185 x 25 x 229mm||ISBN10:||047040115X|
|Weight:||726g||ISBN13:||9780470401156||Publication Date:||16 Jan 2009||Publisher:||Wiley|
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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