Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."
—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin
"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together."
—Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment."
—Samik Mukherjee, Vice President, Onshore Business, Technip
"Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!"
—Lee Tschanz, Vice President, North American Sales, Rockwell Automation
"Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks."
—Dave Stein, CEO and Founder, ES Research Group, Inc.
"Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels."
—Sven Kroneberg, President, Seminarium Internacional
"Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth."
—Jon T. Lindekugel, President, 3M Health Information Systems, Inc.
"Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference."
—Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation
- Regular price
- Sale price
- Regular price
- Unit price
|Format:||Hardback, 304 pages||Language:||English|
|Dimension:||155 x 33 x 229mm||ISBN10:||0470533110|
|Weight:||499g||ISBN13:||9780470533116||Publication Date:||19 Feb 2010||Publisher:||Wiley|
Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group and author of three bestselling books, he has designed and implemented business transformation and professional development programs for companies including Shell, 3M, Intel, HP, Tyco, Siemens, Boston Scientific, and Abbott, as well as many fast-track start-up companies. He has gained a reputation as a thought leader in the arena of sales and marketing strategies for companies involved in complex sales.
- 1. Brand New
- 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.
Your order should be with you in 1-3 business days. At ByblyoShop, we are delighted to be able to offer FREE delivery on all orders
All prices shown on the ByblyoShop website are in Singaporean dollars. The prices shown are inclusive of GST.
The best way to contact us is by filling in the online contact form within the Contact Us section.
The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that
is best suited to deal with it. We work hard to deal with your queries within 24 hours.
We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to firstname.lastname@example.org
At this current moment, we only deliver within Singapore. However, we hope to expand this to the whole Asia region very soon.