9781119286134

Running a Food Truck For Dummies

Paperback / softback by Richard Myrick

Drive your food truck business to success

While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell—and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more.

Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered.

  • Create a food truck business plan to set yourself up for success
  • Stay profitable by avoiding the most common operating mistakes
  • Harness public relations and social media to build your following
  • Grow from one truck to multiple trucks, restaurants, or a food truck franchise

Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

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PRODUCT DETAILS

Format: Paperback / softback, 384 pages Language: English
Dimension: 188 x 25 x 229mm ISBN10: 1119286131
Weight: 522g ISBN13: 9781119286134
Publication Date: 07 Oct 2016 Publisher: Wiley

ABOUT AUTHOR

Richard Myrick is editor-in- chief and founder of Mobile Cuisine Magazine (mobile-cusine.com), a central source for mobile street food information. Since its inception, Mobile Cuisine has been teaching aspiring culinary professionals how to create successful food truck businesses by providing valuable information that can help anyone build a food truck business.

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