Sticky Wisdom

Paperback / softback by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin

We all know how important creativity is at work. New ideas, freshsolutions, and innovative approaches are always talked about, butrarely ever practiced.
?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of creativity at work. This one-of-a-kindbook breaks creativity into six practical behaviors and shows youhow all of us--not just the wacky genuis--is packed with creativepotential.

This fully updated and expanded edition explores areas that thefirst edition did not, filled with new insights, stories, and casesit will help you find or recapture your creativity with provenexercises that will help unlock the creative potential in anyone.

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Format: Paperback / softback, 210 pages Language: English
Dimension: 170 x 15 x 211mm ISBN10: 1841120219
Weight: 347g ISBN13: 9781841120218
Publication Date: 19 Apr 2002 Publisher: Wiley


The authors of Sticky Wisdom all work at the London-based consultancy ?What If!, that helps organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world's biggest, fastest growing and most profitable organizations.

?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at www.whatif.co.uk


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