Succeeding at Business in Southeast Asia

Paperback / softback by Eric Moraczewski

Succeeding at Business in Southeast Asia walks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewski’s book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.

 Additional topics include:

  • Joint ventures
  • Franchising strategy
  • Small businesses breaking into Asia
  • Lessons to bring back from foreign markets
Regular price
Sale price
Regular price
Sold out
Unit price
Tax included. Free Shipping Islandwide.


Format: Paperback / softback, 176 pages Language: English
Dimension: 147 x 15 x 221mm ISBN10: 0996729364
Weight: 227g ISBN13: 9780996729369
Publication Date: 05 Jun 2020 Publisher: Wiley


Eric Moraczewski (St. Louis, IL) is chief executive officer of Analyroi. Analyroi specializes in startup and turnaround work for public private partnerships, nonprofits and for profit businesses alike--focusing on strategic planning, financial strategy/analytics, fundraising strategy/planning and building partnerships to help build and turnaround organizations. Prior to joining Analyroi, Moraczewski is the Executive Director of Gateway Arch Park Foundation and the previous CEO of FDI Strategies, LLC. Over the course of the last 10 years Moraczewski has been involved in business on four continents, 20+ countries, and more cities than he can count. He has presented at conferences and seminars, primarily on Asia, and specifically on China, regarding private equity, how Chinese capital is affecting business in the United States, business opportunities in Asia, and human resource practices in Asia.


  • 1. Brand New
  • 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.


Your order should be with you in 1-3 business days. At ByblyoShop, we are delighted to be able to offer FREE delivery on all orders

All prices shown on the ByblyoShop website are in Singaporean dollars. The prices shown are inclusive of GST.

The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it. We work hard to deal with your queries within 24 hours.
We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to byblyoshop@gmail.com

At this current moment, we only deliver within Singapore. However, we hope to expand this to the whole Asia region very soon.