The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.
"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
—Drayton Bird, author, Commonsense Direct and Digital Marketing
"The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
—Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
"This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so."
—Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)
"Provides all you need to know about securing press coverage."
—Fraser Seitel, O'Dwyer's PR magazine
"Every page is packed with insight and practical advice."
—Steve Harrison, co-founder, Harrison Troughton Wunderman
"Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR."
—James Hammond, brand consultant
"Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR."
—Ray Hiebert, Editor, Public Relations Review
- Regular price
- Sale price
- Regular price
- Unit price
|Format:||Hardback, 208 pages||Language:||English|
|Dimension:||152 x 25 x 231mm||ISBN10:||1118756231|
|Weight:||454g||ISBN13:||9781118756232||Publication Date:||03 Jan 2014||Publisher:||Wiley|
ALEX SINGLETON is one of the world's leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg's, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.
Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online. He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four's comedy show 10 O'Clock Live.
He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.
- 1. Brand New
- 2. To be eligible for a return or refund, you must make a request within 3 days of your order’s arrival as well as your order being in an unused condition.
Your order should be with you in 1-3 business days. At ByblyoShop, we are delighted to be able to offer FREE delivery on all orders
All prices shown on the ByblyoShop website are in Singaporean dollars. The prices shown are inclusive of GST.
The best way to contact us is by filling in the online contact form within the Contact Us section.
The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that
is best suited to deal with it. We work hard to deal with your queries within 24 hours.
We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to email@example.com
At this current moment, we only deliver within Singapore. However, we hope to expand this to the whole Asia region very soon.